March 2008
4 tags
Muzak Expressions →
This year for the 2008 GlobalShop (the world’s largest annual retail design event) Muzak created a unique multi-faceted marketing campaign based on the concept of expressions.
The Muzak booth featured hundreds of photos of people expressing angst, desire, elation and pride on 14 high-definition plasma screens with custom music programs that evoked each emotion. Booth attendees became part of the...